The brief
Legal Solutions is a Kyiv-based legal services firm working primarily with SME clients on corporate, employment, and IP matters. A meaningful share of clients are international — founders incorporating Ukrainian operations, foreign-owned companies operating in Ukraine, and Ukrainian businesses expanding abroad.
The pre-existing site presented the firm well in Ukrainian but lost the international audience at the first content link. Translation was machine-quality, practice areas were buried, and the inquiry form sent everything to a single info@ inbox.
What we did
Practice-area architecture
Twelve practice-area hub pages structured by topic, with sub-pages for sub-specialties. Each hub page written by the practicing attorneys with editing support from us. Schema markup with LegalService and proper Person markup for the attorneys.
Trilingual content done properly
Ukrainian as canonical, English and Russian as full secondaries — not auto-translated. The English locale specifically targeted the international client segment with content that addressed their specific concerns (Ukrainian legal environment from a foreign-business perspective, currency-control rules, sanctions compliance).
Attorney profiles that read like a respected publication
Full credentials, bar memberships, notable matters, languages, publications. Schema markup so attorney names surface in branded search results.
Conflict-aware intake
Inquiry form structured to capture enough for a basic conflict check without violating confidentiality. Routing to specific attorneys based on practice area. Booking integration for paid initial consultations.
Authoritative content
A small but high-quality publications section — long-form pieces on Ukrainian corporate law for international audiences, written by the attorneys, properly dated and reviewed.
Related
For the law-firm playbook: /development-of-a-website-for-a-law-firm. For multilingual SEO: /seo-promotion.
Project lead: Marketing MIX. Client: Legal Solutions. Year: 2022–2024.