Why most SMM contracts fail

You pay a monthly fee. Posts go out. Followers tick up by a few hundred per month. Six months in, nobody can point to a single deal that closed because of it. We've seen this cycle at scale because we audit other agencies' SMM accounts as part of our discovery work.

The failure is almost always the same: there was no measured business goal at the start, so there's no way to declare a campaign over and try something else. Activity becomes the deliverable.

How we do it differently

Every engagement starts with a single sentence: "We will know this is working when X." X is always something a CFO would recognize — leads, qualified meetings, average order value, return-customer rate, store foot traffic. Posts are the means, not the deliverable.

What we cover

Strategy

Audience map, competitor benchmark, platform priorities, content pillars, posting cadence, and the success metric.

Content production

Copy, design, short-form video. Native to each platform, not the same image cropped four ways.

Paid amplification

Boosted posts, dark social ads, retargeting. We treat organic and paid as one system, not two.

Community management

We reply. Within business hours, in the brand voice, with templates we agreed on but tuned to the actual conversation.

Influencer partnerships

Micro and mid-tier, in-market. We negotiate, brief, measure, and renew or replace based on outcomes.

Reporting

A weekly post-mortem on what worked and what didn't. A monthly executive summary tied to your business goal. No vanity graphs.

Platforms we know inside-out

  • Instagram — for B2C lifestyle, e-commerce, beauty, hospitality, real estate.
  • LinkedIn — for B2B SaaS, professional services, recruiting, and thought leadership.
  • TikTok — for younger B2C audiences and discovery-driven products. We also run paid TikTok separately under /services/setting-up-advertising-in-tik-tok.
  • YouTube — long-form authority and shorts. Subscribed audiences compound.
  • Facebook — still the highest-converting paid channel for many local businesses. Lower priority for organic.
  • Telegram — high-trust regional plays in Eastern Europe and the diaspora.

Pricing

A clearly scoped audit starts at €1,800. Ongoing retainers start at €2,400 per month. Larger projects are quoted after scope is agreed.