Two penalties in the years since 2014

That's our number. We track it because it's the number that matters for SEO trust.

When an agency says "we use white-hat methods only," check whether they survived the 2023 Helpful Content Update, the 2024 spam crackdowns, and the 2025 AI-content waves. We did. Our clients did. That's because we've never bought a link, never spun content, and never optimized for a query we couldn't defend with a real product behind it.

What good SEO looks like in 2026

The playbook from 2018 — write a 2,000-word post around a keyword, get five backlinks, repeat — is dead. What works today:

  • Technical excellence. Core Web Vitals in the green, valid structured data, crawlable JS, server-rendered pages with edge caching.
  • Topical authority. Pillar pages plus full clusters of supporting content. One deep page that answers a real question beats fifty shallow ones.
  • Real-world signals. Citations from publications your customers actually read, branded search volume, time-on-page from logged-in users.
  • AI-readability. Your content needs to be cited by LLMs, not just ranked by Google. We cover this in detail under /services/promotion-in-ai-search-and-llm-systems.

Our process

1. Audit

A technical, content, and competitor audit run by the senior who'll be on your account — not a junior with a Screaming Frog license. Output: a prioritized punch list with effort estimates.

2. Strategy

Channel mix, keyword universe, content calendar, and the success metrics we'll be measured against. Reviewed with you. Adjusted quarterly.

3. Technical fix-up

Site speed, indexing, schema, internal linking, canonical hygiene, hreflang. Whatever the audit surfaced, in priority order, with before/after evidence.

4. Content production

Semantic, intent-mapped, and written by humans with subject knowledge. We use AI in the loop — for research, outlining, and translation — but no draft ships without a senior editor pass.

5. Off-page

Digital PR, partnerships, owned distribution. We do not buy links.

6. Measurement

Search Console, GA4, server logs, AI mention tracking, and a weekly Looker Studio dashboard that pulls it all together.

What we don't do

  • Guarantee rankings. (No honest agency does.)
  • Sell you a 10,000-keyword "report" with no priorities.
  • Lock you into long contracts. Month-to-month after the first three months.
  • Outsource the actual work to whoever bids lowest on Fiverr.

Pricing

A clearly scoped audit starts at €1,800. Ongoing retainers start at €2,400 per month. Larger projects are quoted after scope is agreed.