Marketing MIX works on how answer engines read a business: what is crawlable, what is structured, and what evidence stands behind a claim. The studio was founded in Kyiv in 2014, has been headquartered at 208 Booth Street in Ottawa since 2024, and works across Canada, Ukraine, Germany and France. A scoped audit is quoted to the brief; the starting point is a baseline that records what those systems currently say about a brand, which sources they expose, and which gaps can be acted on.

What an AI SEO agency does

An AI SEO agency makes a business easier for answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and cite. The work has three parts: a baseline of what those systems say about the business for a fixed set of buyer questions, changes to the business's own pages, structured data and listings so the facts are crawlable, consistent and supported by evidence, and repeated measurement against the same questions. It builds on classic SEO and adds monitoring of AI answers and the sources they cite.

This page covers that visibility work. Rebuilding a company's own processes with AI is a separate practice, described on AI transformation. Weekly tracking of what models say about a brand, without the site work, is the AI search analytics service.

The problem with how you're being read today

Open ChatGPT. Type: "best [your industry] [your city]". Watch what it cites.

If the answer is a directory, a competitor, or nothing about you, the useful next step is to inspect which sources the system used and whether your own pages are crawlable, specific, and well supported. This work extends the same technical and editorial foundation as SEO.

What we can measure and improve

The complete ranking and citation systems behind each answer engine stay undisclosed, to us and to every other agency. We audit the parts a site owner can verify and improve:

  • Crawlable, internally linked text. Important claims need to exist in visible HTML and be reachable through the site's navigation and contextual links.
  • Accurate structured data. Schema gives parsers explicit clues about a page; it does not guarantee a rich result or an AI citation.
  • Verifiable evidence. Named sources, dated methodology, and documented case studies give readers and machines something concrete to evaluate.
  • Honest maintenance. Review dates should reflect a real review, with stale facts corrected and material changes recorded.

For Google AI Overviews and AI Mode specifically, Google says that existing SEO fundamentals apply and no special AI file or schema is required.

What we deliver

1. Site and source map

An inventory of the pages that contain your key claims and evidence, connected through crawlable internal links and accurate JSON-LD. We can also publish llms.txt as experimental documentation for agents that choose to read it; it is not a Google AI Search requirement and we do not sell it as a ranking factor.

2. Content restructure

We restructure the most commercially important pages so people and machines can scan the same clear hierarchy, definitions, evidence, and answers. Schema is added only where it accurately represents visible content.

3. Schema implementation

Organization, LocalBusiness (per location), FAQPage, Article, BreadcrumbList, DefinedTerm, Review — all properly nested, all validated against schema.org.

4. AI mention monitoring

Weekly automated probes of GPT-5, Claude Opus, Gemini, Perplexity, and AI Overviews for your brand and the queries that matter. You see what models say about you before your customers do.

5. Source-ready content

Definition pages, comparison tables, and substantial guides built around a specific research need, with sources and methodology visible to the reader.

Why us for this work, specifically

  • SEO since 2014, LLM since 2023. Classic search work is the base of the practice, and answer engines joined it in 2023. We work in Anthropic's, OpenAI's and Google's developer ecosystems every day.
  • We make the changes ourselves. The studio handles page structure, schema, internal links and source pages. Your team reviews and approves.
  • We deal with crawlers and platforms. Blocked AI crawlers, pages that drop out of Google's index, a suspended Business Profile: we find the cause, fix it and appeal where needed until the systems read your pages again.
  • Through to measurable movement. Every round runs the same query set, and we keep what each system answered and which sources it showed. We close the gaps round after round and report on each one in writing, so you see what moved and why.
  • Founder involved, 14 years' practice. Maksym Stepanenko signs off the query set and every claim we publish for you. Marketing MIX is part of Innova Consulting Group: 14 years of work with thousands of small and mid-sized businesses in 50+ countries.
  • Your data stays yours. Search Console, analytics and the measurement logs sit in your accounts. What we learn about your business stays between us, and confidentiality is part of the contract.

Pricing

Start with a 30-minute marketing strategy session for €100: we look at your situation and agree on the next step. Everything after that is quoted for your scope. How it works: Pricing.

Next step

Send us your URL. We will run a defined set of twelve prompts across five model experiences and return a baseline showing where the brand appears, which sources are exposed, and which gaps can be acted on. The snapshot is evidence of where you stand today; what an answer engine chooses to cite remains its own decision.

An example of this work for one sector: SEO for tour operators, which covers Google AI Overviews for travel searches. For moving companies, see the full playbook: Moving company & home services marketing: SEO, Google LSA, Meta ads. The Ottawa office and local cases are on the Ottawa marketing agency page.

For SEO, ads and content run with AI in the workflow, see AI marketing agency.