The brief
Key Solutions is a Kyiv-based audit and assurance firm working with international SMEs and growth-stage Ukrainian companies. The firm's reputation is strong in their existing client network; the digital presence was holding back new-client acquisition because the service offering wasn't legible to anyone arriving cold.
What we did
Service-line architecture
Six service-line pages: statutory audit, voluntary audit, review engagements, agreed-upon procedures, transfer-pricing documentation, and IFRS/HB-conversion advisory. Each with a clear definition, when-you-need-it, scope, deliverable, typical timeline, and price band.
Industry-specific approach pages
Dedicated approach pages for audit in IT/tech, financial services, manufacturing, and not-for-profit — each addressing the standards and complications specific to that sector.
Team profiles with credentials
ACCA, CPA, ICAEW credentials properly displayed for each partner and senior. Year of qualification, languages, sectors of expertise. Schema markup with Person and hasCredential properties.
Inquiry routing
Practice-area-aware contact form that captures enough to triage to the right partner. RFP-style longer inquiry form for larger engagements with budget and timeline capture.
Bilingual content
Ukrainian as canonical with English as a full secondary — the English locale was the channel into the international-SME segment.
Related
For similar professional-services builds: /development-of-corporate-websites, /development-of-a-website-for-a-law-firm. For SEO and content: /seo-promotion.
Project lead: Marketing MIX. Client: Key Solutions. Year: 2023–2024.