How long does a landing page take to build?

A standard single-purpose landing page ships in 2–3 weeks: week one for copy and design, week two for build and integrations, week three for QA, A/B test setup, and launch. Faster turnaround is possible at a 20% rush fee.

Do you write the copy?

Yes. Every landing page starts with a 60–90 minute conversion-copy interview with someone close to your sales process. The copy is drafted by a senior copywriter, reviewed against your brand voice guide, and tested before final design.

What's a typical conversion rate?

We benchmark to 4–8% form conversion on cold paid traffic for B2B SaaS landing pages, 1.5–3% for higher-ticket consultancy offers, and 6–12% for free-trial or freemium funnels. Industry, traffic source, and offer strength all move the number.

Do you handle A/B testing?

Yes. We set up GA4 events, server-side conversion tracking, and a testing tool (PostHog, GrowthBook, or Vercel's built-in flag system depending on your stack). First test goes live in week 4 of the engagement.

Can we use the landing page with our existing site?

Yes. Landing pages can live on a subdirectory (preferred for SEO) or a subdomain (preferred if you need a different stack). We handle the DNS, redirects, and analytics handoff either way.

Landing page development that converts

What a landing page actually is

A landing page is a single-purpose web page built around one offer, one audience, and one conversion action. It is not a homepage in disguise. It is not a brochure. It is not a Squarespace template with stock photos. Marketing MIX, an international marketing studio with Ukrainian roots, headquartered in Ottawa and working across Canada, Ukraine, Germany, and France, has been building conversion-first landing pages since 2014 for clients across SaaS, professional services, e-commerce, and education.

The job of a landing page is to take a person who clicked a paid ad or an organic search result and turn enough of them into qualified leads that the campaign earns its money back. Everything else — visual polish, animations, brand "vibe" — is in service of that job or against it.

Three landing-page shapes we build

Different goals need different page geometries. We don't apply the same template to every brief.

| Shape | Best for | Typical conversion goal | Length | |---|---|---|---| | Click-through | Pre-warming for a marketplace listing, app store page, or external checkout | 30–50% of visitors click the primary CTA | 800–1,500 words | | Lead-capture | B2B services, consultancies, demo requests, gated content | 3–8% submit a multi-field form | 1,500–3,000 words | | Long-form sales | High-ticket courses, coaching, enterprise software | 0.8–2.5% commit to a paid action | 3,000–6,000 words |

We'll recommend the shape in the kickoff call based on your offer, ticket size, and traffic temperature.

What every landing page we ship includes

Server-rendered HTML — sub-second largest contentful paint on 4G, even with hero video.
One H1, one primary CTA, one audience. Multiple offers belong on different pages.
Above-fold value proposition — clarity over cleverness. If a stranger can't tell what you do in five seconds, the page fails.
Social proof — real logos, real quotes with role and company, real outcome numbers. No stock-photo "happy customer."
Risk reversal — guarantee, free trial, money-back, or transparent pricing — whichever your offer can support.
A second CTA further down — for visitors who needed the full pitch before deciding.
Schema markup — Organization, FAQPage, Offer, AggregateRating where applicable.
Conversion tracking — GA4 events plus a server-side conversion API call (Meta CAPI, Google Enhanced Conversions, LinkedIn Insight Tag) so iOS-17 doesn't blind your reporting.
Form anti-abuse — Cloudflare Turnstile or hCaptcha by default, not Google reCAPTCHA (which kills mobile conversion).
Heatmap and session recording — PostHog or Microsoft Clarity, anonymized, GDPR-compliant.

How we build them

Conversion-copy interview. 60–90 minutes with your founder, head of sales, or product manager. We dig for the actual reasons customers say yes — and the actual reasons they say no.
Offer audit. We look at your competitors' landing pages, your existing analytics, and any prior tests. We name the angle the page will lead with.
Wireframe + copy. Section-by-section copy in a shared doc before any pixel of design is drawn. You sign off on copy first.
Design. Mobile-first, in your design system if you have one, in a fresh one if you don't.
Build. Next.js 16, Tailwind, deployed to Cloudflare Workers or Vercel. Lighthouse green across the board.
Tracking + QA. GA4, conversion APIs, form validation, accessibility check (WCAG 2.2 AA), cross-browser smoke test.
Launch. DNS, redirects from the old page if applicable, IndexNow ping to Bing and Yandex.
First A/B test live by week 4. Hypothesis, variant, sample-size math, kill criterion. We don't run tests we can't power-calculate.

When a landing page is the wrong tool

We'll tell you. A few cases where we recommend something else first:

You don't have paid traffic. A great landing page with no traffic source converts at 100% of zero. Build the traffic first.
Your offer needs a sales conversation. Six-figure enterprise deals don't close from a form. A landing page for "book a call" is fine; one for "buy now" is not.
Your product isn't ready. A landing page that misrepresents what ships is the most expensive marketing artifact you can build.

Pricing

A clearly scoped audit starts at €1,800. Ongoing retainers start at €2,400 per month. Larger projects are quoted after scope is agreed.

Related work

For the broader site that hangs around a landing page, see /development-of-corporate-websites. For the traffic that should be hitting it, see /targeting-ads and /seo-promotion. For making the page citable by ChatGPT and Claude, see /promotion-in-ai-search-and-llm-systems.

Written by the Marketing MIX growth team. Last reviewed: 2026-05-13.

Landing pages that convert — not just look modern