The brief

Nataliia Zheganska's Sovershenstvo training centre is a team that runs personal-growth trainings. In 2015 and 2016 its website presented the centre in Dnipro, then called Dnipropetrovsk, and by 2016 it also listed phone numbers in Kyiv. The 2015 capture of the site shows trainings, a calendar, news, reviews, a team section and an email subscription. The 2016 version listed personal-growth courses, corporate trainings such as team building, strategic planning and motivation, and personal coaching.

The task was a pleasant, modern design, quality content, a block for collecting email addresses, and contextual advertising once the site was ready.

Training centres sell dated events. Before booking, people look for the next date, the price, who leads the training, what past participants say and a quick way to ask a question. Between launches, an email list keeps the centre in touch with people who have already shown interest.

What we did

Design

The surviving mockup is a long page for a personal-growth training, with a footer dated 2015. It runs from a hero section through benefit icons, programme stages, a "100% benefit from the training" block, a section on who the training is for, the team, reviews and a call to action to the contacts. The palette is bright green with slate-violet sections and photographs of stacked stones, set around a flower-of-life logo mark. The mockup reads as a landing page for a single training, and the Web Archive leaves open where on the domain it was published.

Content and email sign-up

The page was filled with content. A sign-up strip with name and email fields sits in the middle of the page, and a second name-and-email form sits in the closing call to action above the contacts.

SEO and advertising

A front-end developer, a designer and an SEO specialist worked on the project. Basic on-page SEO was built in while the site was filled with content, and contextual advertising was connected at handover.

Where it stands today

  • On 14 September 2026 the domain perfect.dp.ua no longer resolves. The Web Archive holds captures of it from June 2012 to 23 September 2017.
  • We found no current website for the centre.
  • A Kyiv business directory later listed the brand as the International Centre for Research and Development of Personality "Sovershenstvo", with a Kyiv address.
  • The centre's YouTube channel now carries the name International Centre for Personal Development "Sovershenstvo". On 14 September 2026 it had 88 subscribers and one video. Its description introduces the team as bright, ambitious young people and promises content about trainings, projects, programmes, hobbies and travel.

What we would add now

A training business whose web presence consists of a video channel and a directory entry is hard to find for anyone searching for a specific training, city or date. A 2026 site would include the following.

A calendar people can book from

An events calendar with a page for every training: date, price, trainer, programme and a plain-language description of who it is for, with online booking and payment. See Educational website development for schools, and Landing page development that converts for single-training pages.

Structured data for every event

Event markup on each training page and Organization markup for the centre, so search engines and AI assistants can show the next date and price. Checking for a Google Business Profile at the current location belongs in the same step. See SEO services in Ottawa: technical and local SEO and AI SEO & GEO agency: ChatGPT, Gemini, AI Overviews.

Follow-up after sign-up

Automated email or Telegram messages after registration, a reminder before the training and a feedback request afterwards, with reviews published only with participants' consent.

Trust signals

An About page with the trainers' qualifications, and a clear note that personal-growth programmes are no substitute for medical or psychological treatment.

Paid search tied to bookings

Contextual advertising measured by completed bookings. See PPC services in Ottawa: Google Ads and Meta ads agency.

Related

Single-page sites: Landing page development that converts. Education and training websites: Educational website development for schools. Search promotion: SEO services in Ottawa: technical and local SEO. Paid search: PPC services in Ottawa: Google Ads and Meta ads agency. Visibility in AI search: AI SEO & GEO agency: ChatGPT, Gemini, AI Overviews.

Project lead: Marketing MIX. Client: Sovershenstvo training centre. Year: 2015.