The brief

The Ukrainian Alliance International Charitable Foundation brings together Ukrainian activists who help fellow citizens affected by Russian aggression. Ukraine's state register lists it as the charitable organisation "International Charitable Foundation 'Ukrainian Alliance'", EDRPOU 44694172. It was registered in Vinnytsia on 11 April 2022, about six weeks after the full-scale invasion began, and its registered activity is other social assistance without accommodation (KVED 88.99).

The website was designed in 2022, the foundation's first year. A charity founded in wartime has little time to earn trust: donors in Ukraine and abroad want to see who stands behind an appeal, which documents back it, and where their money goes. The site had to explain the foundation's work, publish its statute and reports, collect donations through channels that work for people inside and outside Ukraine, and accept offers of help in kind.

What we did

Design

The site was in Ukrainian, with a UA language switch in the navigation. Page headers showed a silhouette of soldiers and armour against a blue and yellow sky. The navigation carried a round blue and yellow UA logo and a green "Support" button, so the way to donate was visible from every page.

Site structure

The home page opened with the foundation's appeal written after Russia's invasion, followed by a block on the consequences of the aggression and a form for offering humanitarian help in kind. The About page combined the appeal, a Documents and Reports section with scans of the statute and registry records, an Our Work section and the team. The News section ran the foundation's updates next to a Facebook widget, and its list included an article about the foundation from an information agency of Ukraine's Ministry of Defence. Contacts had the Vinnytsia address, a feedback form and a Google map.

Donation page

The Support page gathered the ways to give on tabs: card payment, PayPal, LiqPay, SWIFT, transfers within Ukraine and cryptocurrency. The account details carried the foundation's registered name and code. Separate blocks let donors pick a purpose: the Armed Forces and law enforcement, refugees and displaced people, the rebuilding of Ukraine, or the foundation team.

Front-end build

Our front-end developer turned the design into templates adapted for different devices. The footer carried the credit "Development and support MARKETING MIX" next to "© ICF 'Ukrainian Alliance'. 2022".

Where it stands today

When we checked on 14 September 2026, we found no live website for the foundation. The contact email in the design used the name uaworld.org. That domain now returns a hosting page saying the site has been disabled (HTTP 503), and its HTTPS certificate is issued for a different name. The Internet Archive also holds a capture of the domain from 2011, years before the foundation existed, so we cannot tie the domain to the foundation with certainty, and this case carries no outbound link. The Wayback Machine index was offline on the day of the check, so we have no capture history for 2022–2026.

The state register still lists the foundation as registered, with the record last updated on 24 March 2026. We found no other public activity we could verify.

What we would add now

One official page donors can check

Fraud under the cover of war fundraising is common, and careful donors check a charity before they give. A foundation in this position needs one official website on HTTPS, with its registered name, EDRPOU code and account details on a single canonical page that matches the state register. Today a search for the code leads only to registry mirrors. See Corporate website development.

Reporting donors can follow

The 2022 design already split donations by purpose and published documents. The next step is recurring giving, a report for each purpose on what was raised and spent, dated annual reports, and a full English version for the international donors the SWIFT, PayPal and crypto tabs were built for.

Structured data for AI assistants

Donors can now ask ChatGPT or Google's AI answers whether a foundation is real. NGO structured data with the registry code, the address and a donate action gives those systems a verifiable record to cite. See AI SEO & GEO agency: ChatGPT, Gemini, AI Overviews and SEO services in Ottawa: technical and local SEO.

Testimonial

We needed a website for a charitable organisation. A project like this takes real expertise from a digital agency, and on our own we could never have built something worthy of such a cause. I saw an advert by chance and left a request. The team got in touch straight away, walked me through every detail and offered a flexible payment plan, so I decided to give it a try. The finished site had a pleasant design, a clear interface and was adapted for an international audience. I launched the project on schedule and saved a good deal of money and stress, because I was working with professionals who understood the task without long explanations. Thank you.

— Mykola Filonov

Related

For charity and organisation websites: Corporate website development. For search visibility: SEO services in Ottawa: technical and local SEO. For visibility in AI assistants: AI SEO & GEO agency: ChatGPT, Gemini, AI Overviews.


Project lead: Marketing MIX. Client: Ukrainian Alliance International Charitable Foundation. Year: 2022. The testimonial has been edited for readability from the original.