FUND MUST LIVE (Treba Zhyty) — Marketing MIX case

The work

FUND MUST LIVE (Ukrainian: Treba Zhyty) is a Ukrainian charitable organization supporting families of fallen service members and survivors of wartime trauma. The website needed to communicate the foundation's mission with appropriate gravity, present program outcomes and beneficiary stories carefully, and operate as a donation channel for both domestic and diaspora donors.

We built a bilingual (UK/EN) site with the foundation's programs organized by beneficiary type, story-driven content with photo and video integration (with appropriate consent flows for vulnerable subjects), and a donation flow accepting UAH and major international currencies. The press section publishes the foundation's official documents and audited financial reports.

Related

For non-profit sites: /development-of-corporate-websites. For SEO and donor-discovery: /seo-promotion.

Project lead: Marketing MIX. Year: 2023–2024.